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Alterian

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The ROI of Social Media Series - Mike Talbot and Aaron Newman / Alterian SM2 - Episode 5

EntertainmentMedia

2 months ago

ROI of Social Media graphic at StevenGroves.comIn this episode of the ROI of Social Media Series, we explore the question of assessing Sentimentality and Tonality in social media, an area that as Aaron reminds us, is still more of an art than a science. The process of establishing an automated model in the SM2 product however can yield useful and relevant results. 

Aaron and Mike suggest that a company can achieve some pretty
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The ROI of Social Media Series – Mike Talbot and Aaron Newman / Alterian S

EntertainmentMedia

2 months ago

ROI_SMGraphics. Marketing has historically had difficulty in establishing a ‘hard’ ROI, that is by virtue of what many business people use as ROI. A commonly used metric is called ‘Advertising Value Equivalence’ which attempts to establish a value for a news article or print interview by comparing the value of the article to an advertisement, an ad equivalent. (note – it is not uncommon to see this term alternately used as “Equivalent Advertising Value” or abbreviated as some combination of the letters i.e.; ‘EAV’, ‘AEV’, ‘AVE’, etc.)
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The ROI of Social Media Series – Mike Talbot and Aaron Newman / Alterian S

EntertainmentMedia

2 months ago

ROI of Social Media at StevenGroves.com Part three of the interview with Mike Talbot and Aaron Newman of Alterian SM2 finds us discussion the topic of how do you value a social media mention. If social media is going to be an additional tool in the marketers toolbox, the simple mention of the brand will have some value to it – repeated mentions by the same person might have you classify them as an ‘Brand Advocate’ and worthy of special treatment, depending on what they say of course. Aaron provides these four attributes to help assess the value of a social media mention and discusses them in-depth -
    • Authority,
    • discoverability,
    • life time, and
    • sentiment
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The Pitfalls of Cloud Computing

TechnologyInternet

4 months ago

 

Image representing FriendFeed as depicted in C...

 

Image via CrunchBase

Cloud Computing, Cloud Services, Web Services, Web 2.0. Each has its own definition, overlapping with the others to a greater or lesser extent. What it means to the man on the street (or on his or her laptop or mobile), though, is that we’re increasing trusting our valuable (to us, at least) information to a service somewhere out there on the Internet.

For some, this could mean just a webmail account with Gmail or Hotmail and profiles with Facebook and Flickr. For Web Workers (e.g. bloggers and freelancers) it could mean a whole lot more (accounting records, archives, contacts, work in progress, etc.).

Sometimes we get a none too gentle reminder about the risks of Cloud Computing.

 

To put things in very simplistic terms, the risks are two:

  • Risk of inaccessibility. (You don’t have access to your data.)
  • Risk of inappropriate accessibility. (The wrong people have access to your data.)

Either of these risks could be the result of human error or a hardware or software failure at the service provider. Data shops are usually pretty good at handling such outages, however. It’s far more likely that problems will result from your Web 2.0 service having a nasty brush with Economy 1.0.

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