Mailchimp is an email marketing service that provides small business users and clients with an abundance of tools to create and distribute newsletters via email. Mailchimp is packed full of handy features that can be used to boost marketing through email and social networks. Users are able to create elaborate email campaigns and share them on social networking sites like Twitter and Facebook.
By using Mailchimp, users can easily integrate web services they already use into their email marketing campaigns, manage distribution lists, and track results. The service acts as a unique publishing platform for users and provides a wide range of templates that allow customization.
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Mailchimp’s broad range of features makes learning the interface time-consuming due to the huge amount of options offered to the user. However, this isn’t always a bad thing and is well worth the hassle to most folks. At first Mailchimp may seem a little overwhelming to the average or new user due to the fact that there is so much that can be done. Once users have gotten used to working with Mailchimp, however, they will be able to enjoy the more advanced editing tools it provides.
One of the best features of Mailchimp is the email campaign creator. It allows users to create individualized email marketing campaigns by designing a template or choosing from one of their hundreds of professional pre-made templates. Users can also tweak the pre-made templates to suit their specific campaign needs and then save the template for future use.
After users create their email campaign, it is sent through Mailchimp’s Delivery Doctor, which skims for red flags and notifies the user of content that would likely get their newsletter sent to the recipient’s spam folder. This is a handy feature because nobody wants to spend hours creating an email campaign only to have it fall into the spam folder by accident. With the Delivery Doctor feature, Mailchimp makes sure to screen the user’s content and assure that it is delivered to the inbox where it is supposed to go.
A more advanced feature offered by Mailchimp is the ability to track campaigns using a wide range of tools. Users have access to campaign reporting tools that show useful information about how customers are viewing the campaign. It does this through the use of interactive graphs, open and click tracking, opens and clicks over time, opens by location, subscriber activity reports, click maps, campaign reach, ecommerce360, and Analytics360.
Once users are familiar with what each tool represents, Mailchimp’s features are invaluable. However, they seem very overwhelming to new users who don’t know where to begin in the first place. Users can’t fully appreciate the features until they know how to make use of the tracking tools, which takes a considerable amount of time for someone who is eager to get started.
Mailchimp comes with a dashboard that is user friendly and that provides access to all the program’s features. The dashboard serves as a hub for everything related to email marketing. Users are able to see the history of past campaigns and current campaigns, as well as to make modifications to them.
From the dashboard, users can add groups of new contacts by importing the CSV file or by adding them manually. It is also possible for users to separate contacts into specialized lists according to criteria like location, interests, and more.
When creating their own template, users can test how it will appear in all the different major mail clients. This is another handy feature considering not all email clients are set up the same way. This means that what looks good in Gmail may look horrendous in Yahoo mail or Hotmail. The user can view their template in each mail client separately and modify it before launch.
Another great feature that Mailchimp offers is the ability for users to check their stats via their iPhone or Android mobile phones. In a few simple taps, it is possible to add subscribers, see the status of campaigns, and manage lists. This makes it easy for users to have access to their campaigns no matter where they are.
Mailchimp also allows users to collect email addresses while offline on their iPad using Chimpadeedoo. The addresses are then automatically synced with their Mailchimp account when users connect to the Internet the next time.
Mailchimp integrates with tons of web services across the Net. Wherever the users interest lies, Mailchimp can be fully integrated with the most popular web services online. For example, businesses pick from the list of integrated services and choose to integrate Mailchimp with their Google Analytics accounts, while photographers usually integrate with iStockphoto. There are tons of options for integrating with existing web services.
Mailchimp is a versatile email marketing service that offers users more features and perks than they can imagine. This can also be seen as a disadvantage to some folks because there are just too many features to explore and not enough time to fully understand the power behind them. It will take novice users quite a while to get used to all the features and understand what they are trying to do.
For users that already have a background and experience in email marketing campaigns, Mailchimp provides them with anything they could ever ask for or want out of an email marketing service. The options and benefits are astounding, and users can take advantage of an endless supply of tools to make sure they get exactly what they want from Mailchimp.
Another great aspect of Mailchimp is the comprehensive documentation provided to new and old users alike. Their support team is outstanding and actually tries to provide quality customer service and support. The website is full of resources and documentation on all the different aspects of Mailchimp and are definitely worth reading.
The support page contains a search bar where users can type in a search term and receive a listing of matching help articles. There is also a contact button that directly emails the Mailchimp staff. If users have a pressing concern, there is always live chat with a representative available right on the support page.