Who is AWeber Communications?

AWeber is a marketing and news delivery engine that lets small businesses and companies build and manage contact lists and communications. Its offerings are designed to enable firms to easily keep in touch with current customers and contacts, while providing metrics and analytics to assist with finding new customers.

AWeber currently operates out of Huntingdon Valley, Pennsylvania, and has been named as an up-and-coming place to work. The company now serves a portfolio of slightly more than 100,000 customers with a variety of email marketing tools, analytics tools, and application tie-ins. Unlike larger rivals, AWeber is a privately owned company and the companys stock is not traded publicly.

Primary Features and Benefits

AWebers stated goal is to provide sophisticated email marketing which brings prospects and customers in directly to businesses at a very low cost, while intertwined perfectly with social media. The e-mail tools that the company offers are supposed to help drive new traffic to a business and raise its brand awareness, providing ways to grow their customer base.

The biggest core service that is offered by AWeber Communications is its suite of e-mail marketing services. In order for its customers to develop email newsletters, AWeber offers over 150 templates that can be used for initial designs. Each of the templates can be modified by customers to incorporate logos, branding, custom colors and other changes that can help make email newsletters stand out when received by targeted users.

The email marketing tools are easy to use, for the most part. Upon selecting a template to use for a targeted mailing, a wizard will help AWebers customers develop the content that should be sent to potential customers. The wizard provides steps for integrating customized content, including a company logo or custom colors. Users are able to drag and drop content into the one-column or two-column template of their choosing, with simple instruction provided by built-in automated help.

The tools also allow for Awebers users to bring in web forms for signing up new users that it targets. The web form templates gallery that AWeber offers flows well with the email design templates already housed on the site. Most importantly, as a result, users can customize signup forms, newsletters and pages with the same design. This allows for a professionally done look that will convince new and potential customers of the companys ability to do business well. Having a common, integrated look will make a company appear more professional, and help bring in more customers with a much more polished appearance.

Automatic responses can also be enabled as parts of a companys email marketing campaign and social media attempts. These automatic responses can also be configured with the same sort of design used in the initial newsletters and other types of correspondence. These responses can also be customized based on the referral link used (such as newsletter type), geography and stated interest.

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Social Media Tools

AWeber offers integration with a number of social media tools, which of course are becoming more and more necessary to compete in todays marketplace. Customers can develop newsletters to be emailed out, and include connections to Facebook, LinkedIn and other social networks. Even better, those pages and tags can also provide potential customers with special offers, allowing AWebers customers more ways to build up its customer base through new and exciting offers.

In addition, AWeber provides some integration with select third-party partners. The site works with Yahoo! Small Business, NexTag, and PayPal among other vendors. These kinds of partnerships can help AWebers customers build a larger customer base and target potential new customers.

Analytics

One area where AWeber stands out is in the area of data analytics. AWebers customers are able to track the number of subscribers that are brought in from various email newsletters and social campaigns. Graphs are available on customers dashboards that track the number of readers, number and types of click-throughs, and volume and source of subscribers. AWebers customers can therefore see not just how their total numbers are doing, but also what methods of building business seem to be working better than others. They can track new users who have requested information, special offers that have been taken, and services that have been purchased and determine what is most appealing to current and potential customers.

This sort of performance tracking is normally a feature for which customers would need to use another service. This sort of analysis can provide great value to AWebers customers thanks to its integration with developed campaigns.

Support and Customer Service

AWeber offers many templates for its customers to use, but does not provide round-the-clock support for its templates and services. Phone, email and online chat support are offered Monday through Friday from 8:00 AM to 8:00 PM EST. Email and chat support are offered on the weekend from 9:00 AM to 5:00 PM EST ” phone is not available. When compared to competitors that offer service and support for their products 24 hours a day, seven days a week, AWeber falls far short.

Pricing

AWebers suite of services starts off at just $19 per month. Additional features as described above can be added on, but a base package of services is quite affordable. They do offer trial periods for just one dollar, which last for the first month of service. If the services turn out to be exactly what is needed with regards to marketing, then it is a good cheap method for building a business. However, if a lot of hand-holding is needed, this might not be the best service to use.

Conclusion

Overall, AWebers offerings are fairly well priced for smaller companies. Their offerings are very cheap, but customers need to understand that the support they may receive is limited ” especially if they are trying to develop materials and campaigns after hours. Still, the templates offered by AWeber can meet many different customers needs, and the demonstrations provided can help answer many of its customers questions. The most appealing items to new buyers of AWebers services are its analytics and ability to offer correlated, well-designed pieces that flow well with one another. Overall, it is pretty good value for potential customers.

Company Website: http://www.aweber.com