I hang out at a local café (you may have noticed I use many imaginative dialogues at the beginning of posts and they’re almost always in a café). I also do some of my own work at the café plus volunteering a little marketing and promotion—basically, I like the place.
However, this creeping, crawling economic downturn (aka recession or crunch) hit the owner of Java Street Café pretty hard. I’ve spent hours talking business with him and watched as a bright and friendly man became progressively morose and extremely exhausted (when a business has hard times, paying employees becomes a problem and the owner has to not only run the business but literally Work it).
Months went by, things getting worse, while the owner, Sam, in spite of the grueling conditions, continued to try various ideas to attract customers…
Finally, last week, an idea he’d been experimenting with became a what-the-hell—”I can’t lose more than I already have”—Decision:
Take All The Prices Off The Menu—let people pay whatever they feel is a Fair Price!
Sam had his back against the wall, he was willing to try just about anything, and he “happened” to choose and made a commitment to act on what could seem like a very crazy idea…
That was last week…
Since then, he’s been
interviewed on CNN
