Do you get overwhelmed by keyword research? All the gurus say it's critical for online marketers and entrepreneurs to make more money online, but how do you know when to
stop?
Members of my Click Millionaires coaching forum have been asking me for advice on keyword research because it causes many of them to suffer from "analysis paralysis".
So, here's a critical question I'll answer for the success of your e-business:How much keyword research is too much?
Yes, keyword research can be confusing, with the search engine optimization (SEO) goals often conflicting with good copywriting.
But here's the real deal:
Most keyword research advice is written by and for people who are running a pay-per-click-driven marketing campaigns for a third party product/service.
In other words, these online marketers are selling products in which they may have little interest in personally and no personal expertise or connections in that industry.
Most of these folks use keyword research to find niches where they can spend $1 on PPC ads to create $1+ in revenues. It's a very quantitative approach to business which has made a lot of people a lot of money.
BUT, this strategy does
not account well for
your own expertise, enthusiasm, connections in your industry, for free social media marketing techniques, that some industries and products offer much smaller/larger markets or much lower/higher profit margins, AND your resulting ability to
differentiate your e-business
