The word Media is the nemesis of Medium and means the middle place or intervening means of communication. The Media may be Mass Media or Public Media. Mass Media is the term used to denote the section of the media which is envisioned or designed to reach a very large audience. The term Mass Media became popular with the advent of nationwide radio network, widely circulated newspapers and magazines. The term Public Media is the sum of public mass distributors of news and entertainment across media like newspapers, music, movies , televisions, radios which may require union membership in some large markets like text publishers, Newspaper Guild, AFTRA
Some important components of Media are discussed in the following lines :
Music
Music is a form of art whose basic medium is organized sound in proper timing. There are certain basic elements of music that include pitch which governs melody and harmony, rhythm, dynamics, sonic qualities of timbre and texture. Music is composed and performed for many purposes which ranges from aesthetic pleasure, ceremonial or religious purposes and for entertainment of the masses. There are amateur and professional singers. Professional singers are usually in high demand and employed by various agencies like broadcasting or film production companies, symphony orchestra, churches and synagogues or temples, armed forces and music schools. Professional musicians sometime work as freelancers. There are live performances for audiences or recorded and distributed through the musical retail system or broadcasting system. In many cases of noted musicians, the live performance also is recorded and subsequently distributed. Music can be heard through several media viz. live performance, broadcasting through television, radio or internet and recorded music may be heard by running music systems with speakers. Computers and keyboards can be programmed to play Musical Instrument Digital Interface (MIDI) music. The advent of internet , iPods et al have transformed the experience of music due to ease of access to music and the increased choice.
Movies
Movie is the term used that encompasses motion pictures as individual project or the field in general. Movies are produced by recording people or objects with cameras or using animation technique to create them along with special effects. They comprise a series of individual frames but when these images are shown rapidly in succession, the illusion of motion is experienced by the viewer. Flickering between frames are not seen due to an effect known as persistence of vision. This is due to the fact that the eye retains visual image for a fraction of a second after the source is removed. Also of relevance is the beta movement which causes the perception of motion – in reality, just a psychological effect. Movie or Film is considered a very powerful media to advocate and popularize art form, dish out entertainment, enlighten or educate and even inspire , having a stupendous mass appeal duly augmented by dubbing and subtitles that translates the message.
TV (Television)
TV is a widely used and popular telecommunication media for broadcasting or receiving moving images(either color or black & white) and accompanied by sound . Television has become a very popular communication media both at home, business or institutions as a source of entertainment, news and education. With the availability of video cassettes, laserdiscs, DVD, TV is also used for viewing recorded material. A standard television set comprises many internal electronic circuits that include those for tuning and decoding broadcast signals. A television set may be designed to handle other than traditional broadcast or recorded signals formats like CCTV, DTV and high –definition television (HDTV).
Celebrity
A celebrity is a widely recognized and famous person who commands a high degree of media attention. No body can become a celebrity unless public and media attention is piqued. Obviously, there are variations in the level of celebrity status. While someone may be a celebrity to some people or region, he may not be so in other places. But there are some household names recognized by majority of people all over the world and such people who comprise a very small number of personalities, are the real celebrity or global celebrity. These celebrities are often prominent political figures, very successful actors, artists, musicians and sports stars. Generally speaking, it is in many cases noticed that a celebrity seeks media attention and apparently besotted with extroverted personalities.
