new media

11 posts

6 weeks ago

There is a lot of talk about all of the things that you can get for FREE these days. Not surprising in an era where budgets are stretched and we are all looking to get more for less.

A few weeks back, I had the pleasure of listening to Lon Safko, co-author of the Social Media Bible speak to a group of counselors from SCORE and the SBDC as a prelude to Greater Phoenix SCORE's Social Media Event onJanuary 14th and 15th.

During his presentation, Lon kept emphasizing the reasons, excellent ones BTW, that businesses need to pay attention to and utilize social media. And repeatedly he punctuated his message with a continuing theme...Oh Yes! It's FREE!

But is it?

While access to these new social media platforms is free or in the case of some emerging premium products relatively inexpensive, let's look at some of the costs.

FUNDING and Economic costs

Based on reports from Tech Crunch, the four most prominent platforms in their categories (Twitter, Facebook, LinkedIn, and Google) raised over $1 Billion in equity funding to get to where they are today.

Twitter is free – $160M in funding to date according to this time line from TechCrunch

360 -

Visited

Avatar and Social Media

Entertainment MediaBy taylormarek

2 months ago

Avatar - Neytiri I went with a group of friends to see Avatar last night. If anything, this was the one movie on my list that I had to see. I had seen the previews for it, and it sparked my interest immediately.

Oddly enough, the day started out with nothing planned, but I knew for a fact that I would see Avatar before the day was out. I was waiting on a call from the friends as to the exact day and time, and when I did check in with them they said it would be that very night. I may have been caught up in the hype, but trust me, this was a movie I wanted to see.

We went for the IMAX 3-D version of it. When I got there, a line had already formed for the movie. I got my big bulky glasses and waited in line with the rest of them, meeting my friends in the process. There was a slight buzz of excitement, but that was about it. Not long after, we were ushered into the theater. Yeah, it was sold out, but we got the best seats in the house. Smack in the middle, 4/5ths of the way up.

IMAX has a tendency to come out and punch you right in the face when the movie starts, and it did just that. The sound was gorgeous, though I wouldn’t have minded if they cranked the speakers up more. This was a movie I could get used to watching at full volume. The 3-d glasses were an annoyance at first, but I got used to them quickly.

624 -

Visited

The Easy Road

Offbeat Finds from the WebBy taylormarek

4 months ago

Something I’ve been wanting to get off my back for a while now, and I feel inspired to write today.

Tell me how many times the easy road has paid off for someone? I can tell you from experience it DOESN’T. Most of the time you just meet the people who are lucky and it paid off for them. Its why they are called “One Hit Wonders”. Remember Furby? Remember Nano Pets? (If you grew up in the late 90’s you’d know these…) Notice the pattern?

What about the rest of us? Well, let me just say it as plain as can be. Hard Work. Yup, that is what it takes.

Disclaimer: I am in the middle of reading, “Crush It” by Gary Vaynerchuk. It may or may not be influencing what I’m writing, but regardless this is something I’ve known about for several years.

191 -

Visited

Responding to Feedback in a New Age of Communications

World Affairs Business & FinanceBy joankw

6 months ago

One of the most important things any business can do is listen to feedback from its customers and partners and put it to good use.

One of the worst is to assume that poor service or unfair dealings will go unnoticed.

Over the last week, I have seen a number of communications, sent by others, where social media platforms from email, e-newsletters, blogs, and Twitter have been used to point out serious breakdowns in service relationships.

It used to be that if a customer or business partner was unhappy, you might get an earful. Or at the worst – you loose the relationship and they tell ALL their friends about it. But in today's new age of communications – it goes well beyond that.

Service failures can become public knowledge VERY quickly as evidenced by two posts that I saw within 30 minutes of each other one evening on twitter.

485 -

Visited

12 Next >Last >>