Lately, I have done a lot of research. That research is now culminating into a new white paper I'm penning titled The Sustainability Factor: What Sustainability Means and Why You Need to Know. The following is the introductory chapter of that paper. It lays out the gist of the piece and what it hopes to accomplish.
I'm including it here to show you this because this is the core issue behind this entire blog's existence. When The Sustainability Factor is finished, I will be putting it up on the site for download, free of charge. You'll note the addition of a "donate" button to the left. Please go to my About Me page to find out what that's all about.
So, without further ado, here's the introduction to my new paper. It should be complete and available here on the site in the next few days. The paper itself will have sources and a bibliography, of course.
What Sustainability Really Is
The term “sustainability” or “sustainable” is used a lot these days, almost always in relation to something that's considered green (ecologically non-impacting, or at least more so than the alternative). It's often used wrongly, especially when it's used to tout products or services.
The problem with the word “sustainable” is that while it's easily defined, it is hard to quantify with so many things in today's consumerist world.