Is Twitter still "the future of online marketing"? Or is it just a 21st century
babble machine?Charmed by the new tool's potential, I recommended Twitter in my latest book. But today (only a year later), I think Twitter is collapsing under the weight of its own success.
Here are 5 reasons why I think Twitter is OVER and has "jumped the shark":
1. Twitter is too easy to use: Twitter has such a low threshold to use (only 140 characters per message and FREE), that people have no hesitation to babble. And less scrupulous marketers have no hesitation to spam.
The pretend “conversation” we’re all supposed to be having on Twitter has devolved into an opt-in spam fest.
“Big time” twitterers with large followings (or social media pros who are online all day) still find Twitter useful for conversation but the signal to noise ratio is dropping rapidly, making Twitter a less useful marketing tool every day.
2. Synchronicity: Twitter can only be used to communicate with people who are also on and active at the same time. This restricts Twitter’s utility to real-time conversations, often in the same time zone.
For example, since I am based in Los Angeles, I can easily communicate with fellow Tweeters in the Pacific Time Zone. But if I start my tweeting too late in the day, people in the Eastern Time Zone may be hard to reach, and my friends in Europe are virtually invisible to me on Twitter.